With over 25 years of experience in advertising and brand innovation, my work has always centered on where creativity meets technology. I began my journey interning in the animation department at Young & Rubicam at just 11 years old — an early start that shaped how I see design as both an art and a system.I was fortunate to contribute to Ireland’s Celtic Tiger era in 1999, witnessing firsthand how creativity and infrastructure can fuel an entire economy. Later, I was drafted into the NFL — not on the field, but into their newly formed creative production department — to help build a storytelling engine that connected players, brands, and fans in new ways.
Today, as the inventor of a soon-to-be-granted patent in spatial media, I focus on how imagery and data can work together to create more connected and measurable media systems. I don’t produce the artwork — I design the frameworks that make creativity scale.